IMO, the WTBTS of Pennsylvania & New York emulates every other multi-billion dollar organization on earth by being pyramidal in corporate structure and financial duplicity.
As in many such cases, the real power-brokers will invariably remain anonymous, hidden by their chosen front-men. And this is what the CCOJW governing body truly is, because the WTBTS is financially more dependent than ever on the religious corporation's tentacle than it is on their ever-decreasing publishing entity.
Perhaps this is one of the marketing reasons why the "faithful slave" of the CCOJW (not the WTBTS) has been pushed into the limelight and into the psyche of J.W.'s in recent years.
Let the people see & hear the future heavenly "kings and priests." It will encourage them to part with their cash.